Tag Archives: Tom Asacker

Innovation: What is It?

Innovate?  What does innovate really mean and entail?  When is it useful, even necessary?  In media and in the pubic realm, Innovation has become a devalued buzz-word for anything that you want to do that someone else has already done…even you, … Continue reading

Posted in Bauwerk, Innovation, Lead On, Recapitulation, Reformation, Renaissance, Renaissance Rules | Tagged , , , , , , , , , ,

Repositioning

Tom Asacker posted an article on his blog A Clear Eye, “Unlocking Hearts and Minds in Today’s Idea Economy”, on December 9, 2009 entitled, Repositioning During a Slowdown, with key points focusing on repositioning, communication and branding.  The article is very well-considered … Continue reading

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